Welcome to Klexaro — Strategic Brand Naming.
Effective Date: February 1, 2026
Last Updated: April 3, 2026
Klexaro is an intelligent brand naming platform that combines human creativity with a patent-pending strategic framework and an AI-driven pronunciation engine for invented brand names. Generate strategic brand names, analyze phonetic characteristics, detect brand collisions, and create professional brand reports — all processed 100% offline on your device. Your data never leaves your phone.
When you open Klexaro, you'll find four main sections in the left sidebar:
Generate — Your starting point. Set a brand strategy and generate name candidates in seconds.
Evaluate — Analyze any existing name to reveal its brand style and linguistic structure. Great for researching competitor names or validating ideas you already have.
Favourites — Your personal shortlist. Save names you love here as you generate, so nothing gets lost.
Settings — Manage your account and security, switch theme mode, review terms and privacy, access help resources (About, Get Started, Licenses), and sign out or delete your account.
Tap Generate, then tap Brand Style to choose the core personality of your name. Klexaro offers 7 Brand Styles, each tuned to a distinct emotional and linguistic profile:
Luxury — An exclusive and prestigious style that signals ultra-premium quality and excellence.
Goal: Premium, sophisticated, exclusive
Example brands: Versace, Chanel, Hermès
Modern — A current and innovative style with a clean, forward-thinking aesthetic.
Goal: Contemporary, innovative, forward-thinking
Example brands: Stripe, Klip, Zype
Playful — An expressive, lighthearted style that radiates fun and approachable energy.
Goal: Fun, approachable, youthful
Example brands: Bumble, Google, Yahoo
Professional — A serious and competent style that conveys authority, reliability, and trust.
Goal: Reliable, secure, established
Example brands: Morgan Stanley, Prudential, Mastercard
Technical — A style that communicates precision and expertise with an analytical, data-driven approach.
Goal: Expert, precise, cutting-edge
Example brands: Intel, Cisco, Citrix
Rugged — An authentic and durable style that communicates toughness and is built to last.
Goal: Strength, durability, heavy-duty
Example brands: Ford, Mack, CAT
Discovery — A limitless creative mode that explores the full spectrum of sounds and styles. The broadest and most open-ended option.
Goal: Broad exploration, serendipity
Example brands: Ford, Visa, The Gap
Tip: If you're unsure where to start, Discovery is the best default — it gives the engine the widest creative range to work with.
Note: On the Free plan, only Discovery is available. All 7 Brand Styles unlock on Plus and Pro plans.
Below Brand Style, you have several levers to shape your results before generating. Each is optional, but together they give you precise control over the creative engine.
Creative Rules
Add specific word patterns, sounds, or letter preferences — things you want included or avoided in generated names.
Strategic Tuning
Adjust the balance between creativity, marketability, and feasibility. The default is set at 70% strategic, 30% quality, spread across 4 quality pillars.
Creative Engine
This is where you choose how names get built. See the section below for a full breakdown of all 8 generation engines.
Data Source
Toggle custom data extensions on or off to influence what pools the engine draws from.
App & Data
Restore default preferences or clear all data to start completely fresh.
Tap Creative Engine to pick the method used to build your names. Klexaro has 8 generation engines, each producing names in a fundamentally different way:
Mixed Strategies (default)
Combines all seven individual engines into one balanced run. The engine distributes across: Morpheme (25%), Phonetic (20%), Markov (18%), Dictionary (15%), Portmanteau (8%), Letter (8%), and Syllable (6%). This is the recommended starting point for most users.
Syllable Combinations
Constructs unique, abstract names by combining distinct sound blocks.
Example brands in this style: Kodak, Zappos
Portmanteau Blends
Blends two words together to fuse their meanings into a new concept.
Example brands in this style: Pinterest, Groupon, Instagram
Markov Chain Patterns
Generates completely new words by modeling phonetic patterns, designed to produce unique, pronounceable names.
Example brands in this style: Hulu, Roku
Letter Substitutions ⚡ Fast
Modernizes existing words by swapping, removing, or tweaking specific letters.
Example brands in this style: Lyft, Flickr, Tumblr
Phonetic Morphing ⚡ Fast
Evolves base words by slightly altering their sound structure to create unique variants.
Example brands in this style: Scribd, Reddit
Morpheme Combinations ⚡ Fastest
Assembles names using meaningful linguistic roots, prefixes, and suffixes.
Example brands in this style: Shopify, Omniture, BioWare
Dictionary Based Words ⚡ Fast
Uses real dictionary words as a strong foundation, occasionally augmenting them with brand-aligned suffixes.
Example brands in this style: Spotify, Apple, Slack
Note: On the Free plan, only Mixed Strategies is available. All 8 engines unlock on Plus and Pro plans.
Before you hit Generate, take a look at the Strategic Blueprint panel. This is a live linguistic preview built from your selected Brand Style, showing exactly what the engine is working with:
Strategic Profile — The personality direction you've chosen (e.g., Discovery).
Name Structure — The expected syllable range and flow characteristics. For example, Discovery defaults to 1, 2, 3, 4, or 5 syllables with Flexible Flow and Flexible Accent.
Sound Palette — The set of preferred sounds the engine will draw from. Discovery, for example, starts with 40 preferred sounds. You can expand or adjust this in Creative Rules.
Tap the Generate button. You'll receive a batch of brand name candidates instantly. Each name comes with:
As you review, you can save favourites to your shortlist, then generate again with the same or a different strategy. Great names often appear after multiple rounds — don't settle on the first batch.
When you generate or evaluate a name, Klexaro shows you a full analysis card. Here's what every section means, using a real example.
At the top you'll see the name, an overall Score (out of 100), and a short descriptor like "Sharp & Quick" that captures the name's personality at a glance. Below that are three action buttons:
Just below the header, Klexaro tags the name with two labels: its type (e.g., "Fanciful" for a completely invented word) and its syllable count (e.g., "3 syllables"). This tells you at a glance what kind of name you're working with.
This section breaks down where the name actually comes from. For invented names, Klexaro traces the linguistic roots it was built from. For example, a name like "Pentacycl" would show it was constructed from penta + cycl, then define each root — cycl (Greek): circle, wheel. This is useful for confirming the name carries the meaning you want, even if it's not an obvious real word.
This is the largest and most detailed section, weighted at 70% of the total score.
At the top, you'll see a Brand Style Match percentage — how well the name's phonemes align with your chosen style. Below that, the name is broken into its individual phonemes (sound units), displayed as bubbles. Each phoneme is color-coded: green means it's on-brand for your chosen style, grey means it's neutral or slightly off. A summary line tells you exactly how many sounds are on-brand (e.g., "8 of 9 sounds (89%) are on-brand").
Below the phonemes, a set of horizontal bars shows how the name scores against every Brand Style — not just the one you picked. This is handy for spotting if a name might actually be a better fit for a different direction than you originally intended.
Finally, a Score Breakdown chip shows how the Strategic Fit score is calculated: a Base score plus a Structure bonus equals the Total. Two sub-metrics feed into this: Preferred Sounds (how many phonemes match the style's sound palette) and Off-Brand (how many don't).
Weighted at 30% of the total score, this section evaluates the name's technical strength independent of brand style. It breaks down into four sub-scores:
Each sub-score runs from 0 to 100. A perfect Safety score of 100 means the name cleared all filters cleanly.
The final line at the bottom ties everything together in plain language. It summarizes the name's strategic alignment tier (e.g., "High: 85–94"), its phonetic fit percentage, and its structural quality tier. This is the quick-read verdict — if everything here looks strong, the name is ready to move forward.
The Evaluate section lets you analyze any brand name — yours or an existing one — to reveal its brand style and linguistic structure. Scores are based on a name's linguistic components and structure, not brand recognition or market popularity.
You can try it for free using the demo names (Chanel, Google, La Mer, Rolex), or enter your own names on Plus and Pro plans. There's also an AI Prompt option alongside the input field — it gives you a ready-made prompt to copy. Paste that into any external AI tool to generate a list of name ideas, then copy that list back into the Evaluate field to run them through Klexaro's engine.
One of Klexaro's standout features is its ability to generate strategy-led prompts you can take to any external AI tool. Your core naming strategy is calculated securely on-device, and Klexaro turns that analysis into ready-to-use prompts.
Tap AI Prompt on any generated name to choose from three prompt types:
Strategy Analysis — A phonetic and structural brand name assessment prompt. Paste this into any AI to get a deep analysis of your name's characteristics.
Availability Screening — A preliminary trademark and domain screening prompt. Use this to get an initial availability check through an external AI.
Brand Identity Assets — A single prompt designed to generate logos, colors, and taglines. Paste this into an image or text AI to start building your brand's visual identity.
This feature is available on Plus and Pro plans.
Klexaro has three tiers: Free, Plus, and Pro. Here's how they compare:
All plans share the same core Brand Risk Protection and Brand Linguistics Engine:
Free Core Features:
Everything in Free, plus:
Everything in Plus, plus Custom Extensions:
For any generated name, you can purchase a Deep Dive Report — a comprehensive 60+ page strategic and linguistic analysis. The report includes:
The report is designed to hand directly to designers and marketers as a professional creative brief.
Start broad, then refine. Use Discovery or Mixed Strategies for your first few rounds. Let the engine explore before you narrow things down with Creative Rules and specific engines.
Don't settle too fast. Great names often surface after 3–5 rounds of generation. Build your favourites list over multiple sessions.
Use the Strategic Blueprint. Before generating, review the blueprint to make sure the Name Structure and Sound Palette feel right for what you're after. Adjusting these before you generate saves time.
Check the collision score. Klexaro automatically flags phonetic and visual similarity to major brands. A low collision score gives you more confidence before you move forward.
Take AI Prompts further. If a name feels right but you want to go deeper, use the Engineered Prompts to run it through an external AI for strategy analysis, availability screening, or brand identity creation — all in one step.
Do I own the brand names I generate?
Yes. All names you generate are yours to use for any purpose — personal, commercial, or otherwise.
Can I use generated names for trademark registration?
Yes. We recommend running a trademark search through official channels (USPTO, WIPO, etc.) to confirm availability in your jurisdiction.
How accurate is the brand collision detection?
Klexaro checks against 2,800+ curated global brands using both phonetic and visual similarity analysis. Always follow up with an official trademark search for legal clarity.
What makes Klexaro different from other naming tools?
The patent-pending strategic framework combines linguistic science, a Neural AI Pronunciation Engine, and emotional brand positioning — all running offline on your device. That combination is unique to Klexaro.
Can I export my names and reports?
Yes. Reports can be downloaded and shared with your team, designers, and stakeholders.
What data does Klexaro use?
1.34M+ data points drawn from WordNet, the CMU Pronunciation Dictionary, curated brand databases, and linguistic analysis tools, covering 27 languages. See the full breakdown in the Included Data Sources section below.
Klexaro is transparent about exactly what powers it. Here is every data source included in the app, organized by category.
WordNet Synsets — 117,791 synonym sets and concepts from Princeton WordNet.
WordNet Words — 207,272 word forms and lemmas from Princeton WordNet.
WordNet Relations — 378,203 semantic relationships (hypernyms, hyponyms, etc.) from Princeton WordNet.
Curated Word List — Pre-selected high-quality words optimized for the web platform, sourced from Princeton WordNet.
All WordNet data: WordNet 3.0 © 2006 Princeton University
AFINN Sentiment Lexicon — 2,477 sentiment-scored words by Finn Årup Nielsen. Used to flag names with unintended emotional connotations.
CMU Pronouncing Dictionary — 133,854 phonetic pronunciations from Carnegie Mellon University. The backbone of Klexaro's pronunciation engine.
© Carnegie Mellon University
Word Frequency Data — 333,333 word usage frequencies from the Google Trillion Word Corpus, compiled by Peter Norvig. Helps the engine understand how familiar a name's building blocks feel to speakers.
Morpheme Analysis — 1,000+ curated morphemes for word component and morphological analysis. Powers the Morpheme Combinations engine.
Brand Safety Check — 7,331 curated sensitive terms and linguistic risks, based on the LDNOOBW project with custom additions for global brand safety. Flags names that could carry negative associations in any market.
Based on LDNOOBW Project
Lemmatizer Rules — 161,234 internal rules (derived from lemmatizerx / WordNet) for reducing words to their root form. Enables the engine to understand word origins and build names from meaningful roots.
Lemmatization data derived from lemmatizerx package (MIT license)
Brand Names Database — 2,800+ phonetically verified brands for sound-alike collision detection. Every generated name is automatically checked against this database.
Brand Archetypes — 12 Jung-inspired archetypes used to map brand personalities. Based on the Jung framework as adapted by Mark & Pearson.
For support, contact us at support@klexarolabs.com.
Email: support@klexarolabs.com
Mailing Address:
Klexaro Labs Pte. Ltd.
Singapore
UEN: 202543042C
Website: https://www.klexarolabs.com/
App: https://www.klexaro.com/
© 2026 Klexaro Labs Pte. Ltd. All rights reserved.
Klexaro™ is a trademark of Klexaro Labs Pte. Ltd.